A Broken Link is a website link that no longer works. If the user clicks on a broken link, it will direct them to a page that does not exist like a 404 redirect page. Visit: http://imi.is/1i6eNUD for more information on our digital marketing services. The video will also explain how broken links can happen. Broken links can have a huge impact on your websites search engine optimization. Google does not like dead links and if there are a lot of them on your site you will rank lower in the search engines.